Creating a Branding

Creating a brand is more than a logo.

It’s a misconception that a brand is just a logo summing up your business to just shapes and colors. To be honest, in the beginning, my co-founder and I fell into this trap. After working with the wonderful Fabian at Finien,, we quickly learned that a lot of time, thought, and effort goes into creating a brand.

When creating a brand, it is important to know your target audience, what resonates with them, what you want them to feel or think, what is the mood, the attitude… What is your story??

When creating LumiBloom, we wanted a brand that was exciting, uplifting, and light-hearted. We wanted to attract strong, active, expressive women, and inspire the concept radiant beauty. Let’s analyze our name, “Lumi” and “Bloom”, which broken down is luminescent and beauty; the name is fun, lively, inspiring, and a name that resonates well across multiple demographics. Our logo is the “L” from Lumi and “B” from bloom configured to create a heart shape symbol. The last hidden message in our symbol is also a 3, which is the number of hair types we launched with, Aer Soft Wave, Terra Wave and Aqua Curl.

When you sit down to create a brand, think about your target demographic, where you want your brand to go, and where you want it to show up.

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