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Balanced Life

In today’s digital world it seems like we have less time. Whether it’s our smartphones that connects us to our work 24/7 or social media that consumes our social lives or the non-stop hustle to reach entrepreneurial freedom. Really it may be a combination of it all.
It makes staying connected with friends and loved ones and finding time for oneself difficult…So how do you do it all???

 

Discussing the vision with photographer Royal Binion before Lumibloom photo shoot

I spend 9 months out of the year being an Elite Athlete/ Entrepreneur, and planning is how I juggle it all. I spend 3–4 hours on the track and weight room, 1–2 hours of body maintenance, and on top of that I am running LumiBloom creating new products, working on marketing, dealing with suppliers, manufactures and managing my team.

 As I am sure you can imagine this task is nothing short of taxing! I spend 4 months of the year so exhausted that it hurts to sleep, and it takes me twice as long to complete a task.

My body aches so much it will wake me up in the middle of the night, due to weights and the hardcore training and stress that I put my body through. Also travelling sometimes takes its toll, moving from one time zone to another, and being able to perform under different conditions.

It can be both mentally and physically draining — then add running a company to the mix!

Always thinking about that one thing you can do to move the needle, either a new idea, or marketing strategy, or what you need to do.

 When my schedule gets that hectic, I accept that there are only 24 hours in the day and that I am choosing to focus my time building a brand and chasing my dreams, so I get focused, create lists, and keep my eye on the GOAL!

Now during the rest of the time, I schedule things that are important, such as connecting with family and friends and resting my mind and body when I can. I keep a list of friends I want to connect with because time will fly by so quickly that if it’s not written down it may not happen. I stay engaged and present on what my friends and family have going on and attended when I can because it is important to me to support them. I’ve learned early that support can make a difference.

Lastly, I show my body some much needed TLC. I will take a trip to my zen place Kauai and sleep on my balcony listening to the waves crash. I indulge in some of my favorite things to eat, like Chocolate Soufflés, or Crème Burles. I even continue with massages to help recovery and get my body ready to begin training again!

In the middle of a session at Club Pilates

In order to stay sane, be productive and continue to succeed, you must balance your life. When you are good to your mind, body and spirit it will be good for you! It is a way to reset, recharge and be prepared to go!

So look at your day, month, and year, determine if you have a healthy balance. If you don’t, that is ok, it’s never too late to balance it out.

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Nicki Minaj vs. Cardi B

Most of the time when you think of Nicki Minaj and Cardi B, you think Music, Women in Hip Hop, Beefs, and Trends… But, when I think of them, I think of “character” vs. authenticity, and the influence their brands have on society particularly young girls. And exactly what message they are sending?

Nicki Minaj stepped into the game as a “character” becoming a life size Barbie; the toy, coined on being perfect.  She altered her appearance, used a stage name, adopted pink as her color, created a voice that authenticates her character and created “Nicki Minaj”.  As someone who is building and managing a brand, I’m constantly studying other brands. I must say, Nicki and her team have done a phenomenal job creating and establishing her brand.  They committed to it and executed it to perfection. Every touch point communicated urban, hip hop Barbie.  They played to their target audience and millions of girls around the world bought in.   In a time when being perfect and celebrity was the name of the game Nicki Minaj nailed it.

Cardi B on the other hand came in as CARDI B.  Instead of playing a role or creating a character, she came in as herself.  Proving the power in being original and authentic.  Yes, she may amplify her personality by adding a little sauce on it for the cameras and audience, but let’s be honest, sometimes a little extra is needed to grab the audience’s attention.  She is also demonstrating that being perfect is not necessary to succeed and/or be a successful brand.  She shows the world her imperfect self and the world accepts her with open arms; loving and hanging on her every word, post, and idea…  Fans are drawn to her because the time of being the perfect and mysterious celebrity is over, it’s become about relatability and originality.  Fans want to feel connected and be able to relate to entertainers, public figures, athletes (basically all types of “celebrities”).  Cardi B is leading the charge in the new world order and inspiring others to do the same.  She is empowering us to feel comfortable in our own skin, crooked smile and all.

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Nike’s 30th Anniversary Branding Efforts #Justdoit!

Nike’s 30th Anniversary Campaign has caused shock waves throughout the Twittersphere, headlines, and cash registers. Nike was met with both blow back and support for naming Colin Kaepernick the face of their 30th Anniversary “Just Do It” campaign. People are reacting emotionally to what Colin did; but this campaign is not about that… Embracing more than any one single act, Nike is using this opportunity to stand with and support their iconic athletes who truly communicate what their brand is all about.

Nike is strength, power and endurance. And they’re willing to be a little provocative and risky in communicating their message. This time, their Marquee Athletes and what they stand for have perfectly aligned, and Nike is bold enough to market it. Kaepernick’s courage to “Believe in something, even if it means sacrificing everything” embodies their iconic message. He just did it… Another major Nike athlete, Serena Williams stepped onto the court in her empowering shero costume because it made her feel like a superhero, and then dedicated the outfit to new mothers, the real sheros. Nike showed their support and belief in Serena with the “you can take the superhero out of her costume, but you can never take away her superpower.” This couldn’t come at a better time as she is in finals of the US OPEN. Serena is just doing it! Though the actions of these athletes are different, one common thread is that they are rebellious, determined, courageous, memorable, and disruptive. Twenty years from now you will remember Kaepernick and Serena, and everyone will remember Nike’s purpose-driven campaign that marked 30 years for JUST DO IT!

 

 

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United State Of Women Summit

 

I had the opportunity to speak on my first panel at the United State of Women Summit. The panel was called the 2nd Act – From Athlete to Entrepreneur.  All the panelist were amazing, I was being inspired while inspiring others. One reoccurring theme amongst us all was to be successful it takes patience, resiliency, hard work, confidence and the willingness to take risks. In Addition to. the amazing women panels, Michelle Obama was the keynote. In other words, this event was major and I am honored that it was my first.

The theme of the United State of Women Summit was Barriers were meant to be broken.  Now if that isn’t a motivating and inspiring theme I don’t know what is if nothing else it’s intriguing 😉 .  It focuses on gender equality, women empowerment, and provides access, connections, and tools to equip women to power through their barriers. We were there to inspire, motivate, and encourage other women in their journeys as we talked about struggles, successes, triumphs, and ways we changed the game, broke through and overcame our own challenges whether through sport or business.

After my panel, I networked with some of the women-owned business vendors on the exhibit floor, 2 businesses I fell in love with are TomboyX and Sama Eyewear. I was able to meet the owners of both companies and not only do I love their products but truly believe and relate to their mission. TomboyX is a comfortable underwear made for women of all sizes by women. I must admit I love them and they are extremely comfortable. Can’t wait to try the Drirelease fabric 😉. As for Sama Eye Wear, all I can say is fabulous! They are incredibly innovative and unique designed glasses and sunglasses designed by Shelia Vance. She is responsible for introducing the world to luxury fashion eyewear and described as a person who has charity for a heart, technology for a brain and fashion for a soul. I was fortunate to meet and interact with her at the summit… Now I am also a proud owner of a pair of her awesome sunglasses.

Creating a Branding

Creating a brand is more than a logo.

It’s a misconception that a brand is just a logo summing up your business to just shapes and colors. To be honest, in the beginning, my co-founder and I fell into this trap. After working with the wonderful Fabian at Finien, http://www.finien.com/, we quickly learned that a lot of time, thought, and effort goes into creating a brand.

When creating a brand, it is important to know your target audience, what resonates with them, what you want them to feel or think, what is the mood, the attitude… What is your story??

When creating LumiBloom, we wanted a brand that was exciting, uplifting, and light-hearted. We wanted to attract strong, active, expressive women, and inspire the concept radiant beauty. Let’s analyze our name, “Lumi” and “Bloom”, which broken down is luminescent and beauty; the name is fun, lively, inspiring, and a name that resonates well across multiple demographics. Our logo is the “L” from Lumi and “B” from bloom configured to create a heart shape symbol. The last hidden message in our symbol is also a 3, which is the number of hair types we launched with, Aer Soft Wave, Terra Wave and Aqua Curl.

When you sit down to create a brand, think about your target demographic, where you want your brand to go, and where you want it to show up.

For more information contact me

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Welcome

Welcome to MacKenzie’s Journey!

At 13, I decided to be a track star and earn a scholarship to college ✅ At 21, I decided that I would compete for a spot on the US Olympic team and become an Elite Athlete ✅✅ At 25, I decided that I was ready to be my own boss ✅✅✅…

The drive, strength, and discipline learned in sport has set my foundation and has empowered me to believe in ME. Through my images, posts, and videos, I will share my experiences and tips in business as I build and grow my company, and will also share my interpretation of beauty,style, and my success and struggles on the track.

Through my journey, I have developed a passion for not only fashion and all things bling and glam, but an admiration to watch and help others succeed and reach their goals. I hope to provide my readers and followers with inspiration, motivation, the confidence to chase their dreams, and be the best version of themselves…. with that said, sit back–relax and join me on my journey!