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Nike’s 30th Anniversary Branding Efforts #Justdoit!

Nike’s 30th Anniversary Campaign has caused shock waves throughout the Twittersphere, headlines, and cash registers. Nike was met with both blow back and support for naming Colin Kaepernick the face of their 30th Anniversary “Just Do It” campaign. People are reacting emotionally to what Colin did; but this campaign is not about that… Embracing more than any one single act, Nike is using this opportunity to stand with and support their iconic athletes who truly communicate what their brand is all about.

Nike is strength, power and endurance. And they’re willing to be a little provocative and risky in communicating their message. This time, their Marquee Athletes and what they stand for have perfectly aligned, and Nike is bold enough to market it. Kaepernick’s courage to “Believe in something, even if it means sacrificing everything” embodies their iconic message. He just did it… Another major Nike athlete, Serena Williams stepped onto the court in her empowering shero costume because it made her feel like a superhero, and then dedicated the outfit to new mothers, the real sheros. Nike showed their support and belief in Serena with the “you can take the superhero out of her costume, but you can never take away her superpower.” This couldn’t come at a better time as she is in finals of the US OPEN. Serena is just doing it! Though the actions of these athletes are different, one common thread is that they are rebellious, determined, courageous, memorable, and disruptive. Twenty years from now you will remember Kaepernick and Serena, and everyone will remember Nike’s purpose-driven campaign that marked 30 years for JUST DO IT!

 

 

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United State Of Women Summit

 

I had the opportunity to speak on my first panel at the United State of Women Summit. The panel was called the 2nd Act – From Athlete to Entrepreneur.  All the panelist were amazing, I was being inspired while inspiring others. One reoccurring theme amongst us all was to be successful it takes patience, resiliency, hard work, confidence and the willingness to take risks. In Addition to. the amazing women panels, Michelle Obama was the keynote. In other words, this event was major and I am honored that it was my first.

The theme of the United State of Women Summit was Barriers were meant to be broken.  Now if that isn’t a motivating and inspiring theme I don’t know what is if nothing else it’s intriguing 😉 .  It focuses on gender equality, women empowerment, and provides access, connections, and tools to equip women to power through their barriers. We were there to inspire, motivate, and encourage other women in their journeys as we talked about struggles, successes, triumphs, and ways we changed the game, broke through and overcame our own challenges whether through sport or business.

After my panel, I networked with some of the women-owned business vendors on the exhibit floor, 2 businesses I fell in love with are TomboyX and Sama Eyewear. I was able to meet the owners of both companies and not only do I love their products but truly believe and relate to their mission. TomboyX is a comfortable underwear made for women of all sizes by women. I must admit I love them and they are extremely comfortable. Can’t wait to try the Drirelease fabric 😉. As for Sama Eye Wear, all I can say is fabulous! They are incredibly innovative and unique designed glasses and sunglasses designed by Shelia Vance. She is responsible for introducing the world to luxury fashion eyewear and described as a person who has charity for a heart, technology for a brain and fashion for a soul. I was fortunate to meet and interact with her at the summit… Now I am also a proud owner of a pair of her awesome sunglasses.

Creating a Branding

Creating a brand is more than a logo.

It’s a misconception that a brand is just a logo summing up your business to just shapes and colors. To be honest, in the beginning, my co-founder and I fell into this trap. After working with the wonderful Fabian at Finien, http://www.finien.com/, we quickly learned that a lot of time, thought, and effort goes into creating a brand.

When creating a brand, it is important to know your target audience, what resonates with them, what you want them to feel or think, what is the mood, the attitude… What is your story??

When creating LumiBloom, we wanted a brand that was exciting, uplifting, and light-hearted. We wanted to attract strong, active, expressive women, and inspire the concept radiant beauty. Let’s analyze our name, “Lumi” and “Bloom”, which broken down is luminescent and beauty; the name is fun, lively, inspiring, and a name that resonates well across multiple demographics. Our logo is the “L” from Lumi and “B” from bloom configured to create a heart shape symbol. The last hidden message in our symbol is also a 3, which is the number of hair types we launched with, Aer Soft Wave, Terra Wave and Aqua Curl.

When you sit down to create a brand, think about your target demographic, where you want your brand to go, and where you want it to show up.

For more information contact me

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Welcome

Welcome to MacKenzie’s Journey!

At 13, I decided to be a track star and earn a scholarship to college ✅ At 21, I decided that I would compete for a spot on the US Olympic team and become an Elite Athlete ✅✅ At 25, I decided that I was ready to be my own boss ✅✅✅…

The drive, strength, and discipline learned in sport has set my foundation and has empowered me to believe in ME. Through my images, posts, and videos, I will share my experiences and tips in business as I build and grow my company, and will also share my interpretation of beauty,style, and my success and struggles on the track.

Through my journey, I have developed a passion for not only fashion and all things bling and glam, but an admiration to watch and help others succeed and reach their goals. I hope to provide my readers and followers with inspiration, motivation, the confidence to chase their dreams, and be the best version of themselves…. with that said, sit back–relax and join me on my journey!