MacKenzie's Creative Space
Fueling Bold Brands with Strategy, Style, and Unstoppable Vision.
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Welcome to MacKenzie’s Creative Space
This is where creativity meets strategy.
I’m MacKenzie McClain Hill—brand strategist, entrepreneur, and digital marketer. With a decade of experience in health, beauty, and business, I help brands define their voice, refine their presence, and build ecosystems that actually work.
My approach is rooted in authenticity and resilience. I balance bold ideas with data-driven strategy, crafting digital experiences that not only look good but move people to act. From strategy to design to storytelling, everything I build is about alignment, impact, and confidence—helping others step fully into being the CEOs of their own lives.
Vision & Strategy
For me, everything starts with the big picture. Vision and strategy are the foundation—the part where brand identity, voice, and direction come into focus. I don’t just build campaigns; I build ecosystems where web, social, email, and content flow together with intention. This is the work that makes brands feel aligned, confident, and ready to move with purpose.
Email Marketing
Design branded templates, newsletters, and automated flows. Build segmented lists to drive engagement and conversions.
Social Media Marketing
Creation of content calendars, copy, visuals, and engagement strategies. Management of paid campaigns across Instagram, TikTok, Meta Ads, and Google Ads.
Website Design & Seo
Design and refresh of websites for clarity, brand alignment, and user experience. Optimization of product pages, metadata, and content for discoverability.
Content Marketing
Development of editorial calendars and campaign storytelling across blogs, email, and social media. Repurposing of content to maximize cross-channel efficiency and SEO performance.
Google Analytics & Digital Campaigns
Implementation of tracking systems and dashboards to measure KPIs and ROI. Reporting and analysis of traffic, engagement, and campaign performance.
Art Direction for Photo Shoots
Creative direction for branded shoots, including mood boards, shot lists, and styling guidance to ensure alignment with campaign goals and brand voice.
Blog Feed
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
